Road to the Horse 2018

Road to the Horse sponsors are family and we’ll do everything in our power to assist you in reaching your promotional goals. A loyal and dedicated fan base as well as print, web and live event promotion make Road to the Horse the perfect platform to launch your business to success.

“Our personal and flexible approach to the promotion of your business is as unique as Road to the Horse itself” explains Road to the Horse Owner/Producer Tootie Bland. “It’s our people and our passion that guarantee your success at our event.”

Pre-designed sponsorship levels have been created for your convenience or create a custom level to suit your budget and promotional needs. In addition, digital sponsorships including web and jumbotron promotional elements are available for businesses with a hectic schedule, who wish to take advantage of the branding opportunities but cannot make the live event.

For sponsorship opportunities at Road to the Horse 2019, contact Tammy Sronce at 940-859-6512 or email tammy@roadtothehorse.com.

Western Horseman

Founded in 1936, Western Horseman is one of America’s most respected and trusted publishing traditions. Serving as a “Voice for the Horse,” Western Horseman played a vital role in the establishment of breed registries and in promoting America’s love affair with horses. Our award-winning writers work with the horse world’s top sources to produce informative features on horsemanship, horse care, ranching, tack, recreational riding, competition and cowboy culture. And, our firsthand connection to the stock-horse world allows us to relate to our readers like no other magazine can: horseman-to-horseman. www.westernhorseman.com. Western Horseman. Essential for the Cowboy Life.

6666 Ranch6666 Ranch

One of the most well-respected Quarter Horse ranches in the United States, 6666 Ranch is a recipient of the AQHA Best Remuda Award, and has been named an AQHA All- Time Leading Breeder of Performance Horses. There is no doubt to any true horseman that the 6666 Ranch is a legend in its own time.

Working in partnership with the American Quarter Horse Association, the 6666 Ranch introduces to the world the AQHA Remuda from the 6666 Ranch at Road to the Horse 2014. Recognized for their exemplary equine breeding program and outstanding record of tradition and excellence, it is only fitting that the best clinician be introduced in front of the world to the best horses.

Focusing on certain “mare families” that are proven to deliver desirable traits to their offspring has provided several predominant broodmare groups for 6666 Ranch. Matching proven maternal genetics with the industry’s leading cutting, reining, ranch and all-around performance producers, 6666 Ranch has created fail-proof system for success.

Platinum Performance

Platinum PerformancePlatinum Performance was developed at the Alamo Pintado Equine Medical Center in 1996 by Doug Herthel, DVM. Understanding the power of nutrition and recognizing a clinical need, Dr. Herthel developed a formula that would help improve the quality and speed of healing in his patients’ bone and soft tissue injuries after orthopedic surgery. Word of Platinum Performance’s clinical success began to spread to other referring clinics, then eventually across the country and to horse owners around the world.

Platinum Performance remains a family business with our roots firmly planted in veterinary medicine. Our seasoned team formulates, develops and tests our products in our own California facility so we can ensure that our clients receive products they can trust every time. Platinum will never take shortcuts with your horse’s health.

Looking to the Future
At Platinum things never stop moving. We believe in the power of optimal nutrition and supplementation, and we’re constantly moving ahead with new products, new ingredients and new ways to help you and your animals feel and function at your best. As our team and our company grow, we’ll do so with the same commitment to our clients and dedication to quality, research and results. You have our word.

W-W ManufacturingWW Livestock

W-W Livestock Systems began doing business in 1945 designing and manufacturing quality livestock handling equipment that stockman everywhere demand, W-W Livestock Systems continues to carry on the tradition that earned us the right to be known as the “World’s Finest”.

W-W Livestock Systems has one goal in mind and that is you the customer. Our staff is here to provide efficient livestock handling equipment which guarantees minimum stress to the livestock and maximum safety and ease of handling for the operator. Dedicated to quality and in constant pursuit of what you the customer needs. W-W has established a nationwide and worldwide dealer network with qualified personnel with 435 years of combined experience who are available for consultation in designing a system just right for your operation. W-W is the product of choice for the National Finals Rodeo since 1976 and is supplying the IFR and NHSFRA along with all major stock shows and Expos across the United States. Our goal is to continue to supply our more than 1,200 dealers with the highest quality products available in the marketplace today. www.wwmanufacturing.com

Cinch Jeans & Shirtscinch-crest-logo-web

LEAD, DON’T FOLLOW. Since 1996, the Cinch Clothing brand has been creating quality jeans and shirts for western men both in and out of the arena. Some of the best athletes from the rodeo, bull riding and equine performance circles love Cinch jeans and shirts because of the quality fit and the authentic western look. From collared shirts with short sleeves or long sleeves to outerwear and athletic gear to fashion-forward western jeans, the Cinch brand puts fit and styling first. Whether fashion basics or premium styles, the designs and reputation of Cinch Jeans make Cinch Clothing the number one choice for those who live and breathe the western way of life. Learn more at www.cinchjeans.com

Ram Trucksimage002

With legendary power, performance and dependability, we’re determined to work hard and play even harder, boldly forging ahead to get the job done. For more information visit: www.ramtrucks.com. GUTS GLORY. RAM.


Neogen’s Animal Health Division believes in providing whole health solutions for animals. Neogen strives to offer solutions for prevention, diagnosis and treatment of animal disease, from our beloved companions to our important livestock. Its presence extends from pharmaceuticals produced for veterinarians to its animal husbandry products available through local retailers. The extensive Neogen portfolio of biosecurity products, including pest elimination, ensures that a solution exists to help keep your horse from encountering disease. From daily life on the farm to high level, athletic performance, Neogen has your horse covered. animalsafety.neogen.com

ABI Equinenew-abi-equine

At Absolute Innovations, we know how important your horses are to you. The same great company that brought you the TR3 Rake and the Kiser DragMaster now offers a complete line of products for horse footing. Our commitment to you is that we will offer products that are not just innovative, but ones that will save you time and money – and therefore make your life a little easier with “complete footing solutions from the industry’s leading experts”. Learn more at: abiequine.com.

Equine Equipment

Representing the best products and providing exceptional value to the entire equine world. Equine Equipment is discounts For: Horse Farms, Ranches, Equine Facilities and Equine Industry Participants. Save up to 26% off of MSRP on Toro and Exmark products. There are two great ways to save with Massey Ferguson and Challenger tractors. Enjoy dedicated discounts on Farm Paint Products as well.

Call our offices and our benefit professionals will align you with your local equipment dealer to ensure you receive the Equine Equipment discount. We contact your local dealer to let them know you are eligible to use the Equine Equipment Program. No hassle, no fees and no dues, Equine Equipment is a simple and easy program to use. You buy it locally to support your neighbors while saving on the equipment you need! Learn more at: www.equineequipment.com.


Merhow Industries continues to be one of the oldest and most innovative horse trailer manufacturers in the industry today. Its 60-year plus reputation for building strong, sturdy equine products continue to follow the company into the present era. With a national dealer network in the United States and Canada, Merhow offers unsurpassed warranty and customer service for their retail customers. In addition, the all-aluminum product is produced in the same facility as the in-house living quarters, thereby giving owners and dealers a single point of contact for service and warranty. Once you pull a Merhow, you won’t pull anything else. Visit Merhow.com.

Hagyard PharmacyHagyardPharmacy

Hagyard Pharmacy is a full-service equine pharmacy located in Lexington, Kentucky. It is affiliated with the Hagyard Equine Medical Institute and its 140+ years of equine veterinary experience, making it the number one name in equine health. This affiliation gives Hagyard Pharmacy a unique perspective in providing compounds, over-the-counter pharmaceuticals, and supplements to the equine industry. This has led to the development of innovative products, such as the Resolvet line that is inspired and developed by veterinarians to address specific needs for equine supplements. The Resolvet line includes Relyne GI for gastric support, Reflex HA (all natural) and Reflex200 for joint support, Relyte HA electrolyte paste, Relieve antidiarrheal paste, and Repair hoof oil. Hagyard Pharmacy is the official pharmacy and proud sponsor of the Road to the Horse. For more information, visit hagyardpharmacy.com.



Nutrena© animal feed has been developing the latest innovations in the care and feeding of animals since 1921. We focus on providing precisely balanced, consistent nutrients in every bag to bring out the best in your horse, at any age or activity level.

Nutrena’s innovative research into the nutritional needs of horses is enhanced by relationships with some of America’s leading universities. Partnering with these institutions gives us access to the specialized expertise we need to develop Nutrena© products that are uniquely suited for all types of horses at every stage of their life.

No matter what you use your horses for, the right nutrition makes all the difference in keeping your horses health and happy. That’s why Nutrena© has developed feeds that deliver optimum levels of nutrients, protein, fat and carbohydrates your horses need to stay in top condition. Nutrena© promises that they will do everything they can to help you find the right feed to achieve your goals.

No matter what part of the country you call home, you’ll find Nutrena© feeds readily available so you can give your horses high-quality nutrition. For a lifetime.

Call 1-800-226-8039 to discuss your needs. Tell us what you’d like to accomplish. Or visit the Nutrena© dealer nearest you. And don’t follow anyone. Just take the lead. www.nutrenaworld.com

Martin Saddlery

We at Martin Saddlery are dedicated to giving you the most of FIT, FUNCTION & VALUE in a saddle. Martin Saddlery is built by professionals for professionals. Our saddles are designed to provide a better fit for your horse and specialized by discipline with the rider’s needs in mind. Each Martin Saddle is hand crafted and individually assembled by the finest of craftsman. Often Duplicated, Never Matched. www.martinsaddlery.com

United States Hunter Jumper Association

The United States Hunter Jumper Association, founded in 2004, is the National Affiliate for the Hunter/Jumper discipline. The USHJA is dedicated to providing not only members, but all hunter jumper enthusiasts, with quality educational materials, resources to become better horsemen and women and the promotional needs to advance our sport. The sport of hunters and jumpers is deeply rooted in tradition. USHJA strives to honor that tradition while reshaping the landscape of the future in order to ensure our sport continues to thrive for generations to come.

If you would like to learn more about the United States Hunter Jumper Association visit www.ushja.org or visit us at the Kentucky Horse Park at 3870 Cigar Lane, Lexington, KY 405011.

Prichards DistilleryPrichards-logo-small

Take a step back in time, a time when rum was America ‘s largest export and the fire of the American Revolution. With over a hundred rum distilleries in New England alone, the history of America is steeped in rum. Today however, in this age of assembly line production and an exodus of job opportunities to overseas manufacturing, the words “hand crafted” and “American made” seem to have little relevance in today’s market place. Even the production of classic American distilled spirits and the trend towards acquisitions, mergers and mass production coupled with the development of column stills, could not be understood by the master distillers of yester-year. Prichards’ Rums are an accurate recreation of America’s first distilled beverage. Our rums are made from sweet American molasses from the plantations of Louisiana and distilled in traditional copper pot stills using the techniques of the master distillers of an older time. Prichards’ Fine Rums are most certainly, nothing like the rum of the tropics we have come to know today.Please visit us at www.prichardsdistillery.com

SUNCOAST Pine Shavings

In 2002 SUNCOAST was one of the first companies to manufacture and bale pure pine shavings in ULTRA compressed bales. With over 25,000,000 bales sold, to date, SUNCOAST is the world’s largest supplier of pine shavings. SUNCOAST holds the track record as manufacturing innovators, setting industry standards. SUNCOAST has become the benchmark for the animal bedding industry, the perfect choice for all equine and livestock use.

  • Pure Pine – No By-Products or Contaminants
  • Clean & High Heat Dried – Dry & Absorbent
  • Low Dust – Reduce Respiratory Ailments
  • Superior Quality – Bio Secure
  • Consistent & Reliable Shavings, Bale after Bale
  • Convenient Compressed Package
  • Earth Friendly – LDPE4 Recyclable
  • Bio Secure

For more information visit: www.suncoastbedding.com

Espana SILK Grooming Products espanasilklogo

Formulated with a light, refreshing cucumber-spa fragrance, the European-inspired Espana line of SILK grooming products has been developed to provide superior conditioning and moisturizing for people/animals of all ages. Using SILK as part of your grooming routine promotes healthy hair & skin for people/animals and silky coats, manes and tails while also providing protective and healing properties.

Espana SILK™ products are made with the finest and safest ingredients available and have been formulated to hydrate and reduce static to bring out the natural luster of your hair and your pets manes, tails and coats. Learn more at www.EspanaProducts.com.


In 1985, the horse rug industry was changed forever with the establishment of Horseware® Products Ltd. by Tom and Carol MacGuinness. Tom’s determination to produce a rug that didn’t leak, didn’t make the horse sweat and didn’t slip led to the creation of the Rambo® Original – the first fully waterproof and breathable turnout that really worked. By 1996 the Rambo® turnout had become the world’s best selling rug and its design has become the industry standard, with other manufacturers having no other choice than to trail in the footsteps of Horseware® when it comes to rug production, quality and development. The makers of Rambo, Rhino and Amigo horse rugs, Horseware clothing, Ice-Vibe massage therapy boots and Hypocare anti-bacterial spray. Shop at www.Horseware.com.


Reba started her lifestyle brand designing clothing with the idea of developing sophisticated, versatile collection reflecting her own sense of style, for women who share her time constraints and active lifestyle. REBA clothing started with missy but has expanded, due to overwhelming demand, into Woman sizes. Since her clothing line launched more than 10 years ago at Dillard’s, the REBA Lifestyle has grown to encompass Harmony for the Home, Luggage, and Footwear. Harmony for the Home consists of beautifully designed bedding that is sure to warm up any room in your home. With all of the traveling Reba does, luggage was a natural progression and she has worked hard to create high quality and durable pieces that are sure to have you traveling in style. The REBA Footwear collection is full of great western boots, fashion shoe boots, dress and casual shoes that feel as good as they look. Reba believes beauty does not have to hurt and when your shoes feel good and look good, you can go wherever your day takes you with confidence. So, check out all of the great things the REBA Lifestyle has to offer at Dillard’s or Reba.com!

Gist SilversmithsGist Silversmiths

Sophisticated style meets casual elegance… the legendary styling of a Gist piece of silver is unmistakable. Accessories in sterling and 14kt gold individually hand crafted by Gist Silversmiths with the utmost attention to detail… each piece, an expression of pride in fine craftsmanship. For more information visit www.gistsilversmiths.com.

Jug Watererlogo-jug-web

The JUG Waterer has a long and proud tradition of not only meeting but exceeding our customers expectations with all of our products. We offer the best livestock/horse fountains on the market, but don’t just take our word for it, hear it from people just like you. JUG Waterers are backed with the strongest warranty in the industry, along with highest possible level of customer service. Learn more at www.jugwaterers.com.

JW Brooks Custom Hat CompanyJW-Brooks-1-color-web

“J.W. Brooks is a hat maker that does not just turn out another cowboy hat. Each hat is a work of art. Each custom hat is crafted by western artist, J.W. Brooks, dedicated toward the perfection of quality, style, look and feel with a concentration on the significance of true western individualism. He believes even though cowboys and western heritage seem to be classed under one heading, the true meanings are defined by the individual character and style. With millions of people throughout the years, separating themselves from everyone else by even the slightest modification to one of the most historical icons through history, the cowboy hat has no limitations. With only your imagination being the limit, there is no one else to trust in your pursuit of style than JW Brooks.” Rocco Wachman & Matt Pellegrin. Visit JW Brooks Custom Hat Company at www.JWBrooksCustomHats.com.

Pegasus Therapy Lasers

Pegasus Therapy Laser is part of the veterinary division of LiteCure, LLC. Combining physics, laser science, and engineering, LiteCure, LLC® is a leading medical device manufacturing company bringing advanced laser technology and innovative solutions to the health care industry. Located in Newark, Delaware, LiteCure provides expertise in design, manufacturing, production and support. LiteCure provides highly reliable products and the resources and tools to successfully incorporate the technology and products into any practice.

LiteCure is an FDA-registered manufacturer providing FDA cleared products for a variety of medical applications. Each product has been designed and manufactured under stringent quality control systems that are certified to meet ISO-9001 and ISO-13485 standards for medical devices. With over 12 years of state-of-the-art laser development and manufacturing expertise, LiteCure ensures its customers the best in technology and design. LiteCure employs a highly experienced management team of research and development engineers that together represent over 100 years of experience in the field of laser development and systems. Visit http://www.litecure.com/pegasustherapy/. 

Spalding Fly Predatorsspalding-fly-predator-logo-cherokee-feed-and-seed

A family operated natural fly control company since 1976, Spalding Labs® sells necessities like biological fly control, odor eliminators, & more. When you stop and think of all the things you bought last summer to help with flies it probably added up to real money and a lot of effort. And did it work well? This year why not fix the problem at its source rather than just treat the symptoms. Try Fly Predators® brand beneficial insects.

They’re the safe, easy to use alternative to spraying gallons of pesticide, hanging dozens of stinky traps or putting up acres of sticky strips only to have the flies just keep coming back. And they keep coming back because all those things only affect the adult fly stage ignoring the 90% yet to emerge. So rather than doing what you did last year, and having the same fly problem this year, break the cycle with Fly Predators. You’ll have less flies for sure and probably spend less too. Learn more at www.spalding-labs.com.

Colorful Manes and TailsCMT-2018-web

was founded in the majestic Bitterroot Valley of Montana. Our history traces back six generations since 1860’s. Horses have always been a huge part of our lives from rodeos and parades, to beautiful trail rides throughout the valley. The inspiration came from my youngest daughter’s passion for painting horses. Her vivid and vibrant eye for a colorful palette canvas inspired this idea to life.

Not only will these hair extensions “add some color to your ride” but will speak for themselves! Some interesting facts, adding RED to a horse’s tail warns that he/she is a kicker, GREEN to show that he/she is green or unpredictable, and YELLOW to symbolize that he is a stallion!

Colorful Manes and Tails has been featured in magazines such as Western Horseman, Horse Illustrated, Horse and Rider, Young Rider, and Rocky Mountain Rider. You can also find us on Facebook or visit them at www.ColorfulManesandTails.com.



YETI Coolers are built to be indestructible and keep ice for days. Built for going toe-to-toe with hungry grizzlies. Built for the prepared. Built for better Monday morning water cooler talk. Built for the long haul. Built for the wild. Learn more at www.Yeti.com.

Outback Survival GearOSG-logo

Outback Survival Gear is our own, exclusive line of outdoor wear, featuring Waterproof Oilskin Jackets and Vests, Leather Dingo and Town and Country Boots, Cozy line of Leather and Shearling Booties and Leather Hats. Visit us on the concourse at Road to the Horse 2018 or shop now at www.outbacksurvivalgear.com.

2018 Extreme Mustang Makeover

From wild to mild. With approximately 100 days to tame wild to mild, trainers from across America continue to take the challenge of competing with an American Mustang at the 2018 Extreme Mustang Makeover events in Lexington, KY – June 21-23 and Fort Worth, TX – September 6-8. Trainers compete for cash and prizes while displaying the trainability of American Mustangs in hope of finding a suitable adopter or purchaser. The Mustang Heritage Foundation created the Extreme Mustang Makeover event in order to recognize and highlight the value of mustangs through a national training competition and showcase the beauty, versatility and trainability of the rugged horses. After being selected a trainer picks up an American Mustang that has been virtually untouched by humans and has approximately 100 days to gentle, halter break and saddle train, build trust and develop a relationship with the horse to compete and win. Take it to the EXTREME in 2018. Learn more at ExtremeMustangMakeover.com.

Horse Radio NetworkHorse Radio Network

The Horse Radio Network is the voice of the horse world. HRN offers many different entertaining and educational shows covering a variety of disciplines. Tune in at www.HorseRadioNetwork.com or using the free iPhone or Android App found in the stores. he Horse Radio Network is the leading online radio (podcast) network for horse lovers worldwide. With 14 equine podcasts to choose from you are sure to find something you will love! Entertaining, fun and you can listen when and where you want. Listen on our HRN PHONE APP, it is free and easy to use!

Quarter Horse NewsQHN_Vector-web

Quarter Horse News is an award-winning semi-monthly news magazine that provides the most comprehensive and timely coverage of the Western performance horse industry. Focusing on cutting, reining and reined cow horse, Quarter Horse News has been a trusted source of news and information with real meaning to its readers for over 30 years.

Quarter Horse News also publishes two special annual publications that are sent to all of its readers as a part of their paid subscription. Published since 1998, the Quarter Horse News Stallion Register is the leading stallion resource guide for mare owners in the Western performance horse industry.

The Quarter Horse News Sales Price Guide is the most comprehensive sales resource guide available in the Western performance horse industry. The publication features sale results, statistics and analysis from the top cutting, reining and reined cow horse sales held each year. There is a complete listing of all horses sold in the prior year’s sales as well as charts listing the top sires, grandsires and dams of horses sold divided into several categories including age and discipline. For more information visit www.quarterhorsenews.com or find us on Facebook.

Barrel Horse News


Barrel Horse News offers the largest national paid subscriber base of any barrel racing publication in existence. Readers consist of members of the National Barrel Horse Association (NBHA) as well as a substantial base of general interest barrel racers.

Editorial coverage focuses on news within the barrel racing industry and offers a variety of barrel racing information, from the large associations, such as NBHA, to major event coverage, brief futurity round-ups and the most comprehensive event calendars available.

Advertisers in Barrel Horse News reach the largest audience of any barrel racing publication. The National Barrel Horse Association, the largest and fastest-growing barrel racing association in the country, has purchased a subscription of Barrel Horse News for each of its member households as an added value to the NBHA membership. Visit www.BarrelHorseNews.com.

Equine Monthly MagazineEquineMonthly-web

Equine Monthly is a premier equine publication available in print and digitally. We serve the north central region in the USA and a direct market in southern and limited western states. Our Magazine features news on the equine industry, events, competitions, health & nutrition, and life- styles from the grass roots rider to the professionals.

Our printed publication can be found at equine related business, training barns and stables, veterinarian clinics, feed stores, tack and trailer dealers, and by subscription. Visit us online with a mobile friendly format with the ability to be easily read on smart phones and mobile tablets. you can now take Equine Monthly publications with you anywhere you are. View our issues online for free on our website! www.Equinemonthly.com


Horses Magazinehorsesma-webg

Horses Magazine is the largest regional horse/equine magazine in the country. Horses Magazine features some of the country’s most well known clinicians such as Chris Cox, Clinton Anderson, Lynn Palm, Stacy Westfall, Richard Winters, Dana Hokana, Tommy Garland, Ryan Gingerich, Julie Fershtman and more! Horses is read by over 220,000 people a month all over the country and beyond in print and free on the internet! Visit www.horsesmagazine.com. If you own an equine business and would like to have copies to give to your customers each month just e-mail us at info@horsesmagazine.com. FREE Full On-Line Version Horses Magazine is now available for FREE download the first of each month. Just click on www.magzter.com to get your free subscription.

Carolina Hoofbeats TV & Southeast Hoofbeats Magazine

Cushing Mecushing-media-productions-logodia Productions bring you the finest in equine entertainment. Cushing Media produces Carolina Hoofbeats TV show, now in its 5th season. This magazine style equestrian television show focuses on events, trainers, horses and the industry throughout the Carolinas.  Cushing Media also introduced three new equestrian television shows this summer beginning with From the Ground Up hosted by Jerry King, of Parkton, NC, From the Judges Perspective, hosted by Jeramie West of Beulaville, NC and American Hoofbeats hosted by Rose Cushing. The Equine entertainment continues with the Southeast Hoofbeats magazine “The magazine for the serious equestrian”. Serving the Southeast region of the US for six years!  Cushing Media also produces Everything Equine Expo in August and it is the largest expo of its kind in our area. But the entertainment doesn’t stop there; Horses Got Talent has become an annual Christmas tradition in the Lumberton NC arena, featuring the best of the best in Liberty, Free Style, Vaulting, Drill Teams and just plain fun! Cushing Media Productions also provides video service for equestrian events, social media and education or instruction. Cushing Media the solution for your equestrian needs. Find out more at www.CushingMediaProductions.com